What is the focus of the Action phase in the Transtheoretical Model?

The Action phase in the Transtheoretical Model specifically emphasizes observable changes in behavior. This stage occurs after an individual has made the decision to change and has developed a plan. In the Action phase, individuals actively implement their strategies and begin to modify their behavior in a tangible way. This may involve adopting new behaviors, such as exercising regularly or quitting smoking, and making intentional efforts to sustain those changes. The focus is on taking active steps toward transformation, which is evidenced through measurable behaviors and actions that reflect the changes they wish to achieve.

While developing goals, planning for change, and motivating change are important aspects of the overall change process, they are more associated with earlier stages in the Transtheoretical Model, such as Preparation or Contemplation. The Action phase is characterized by the execution of these plans and tangible progress toward achieving behavioral change.