What does the concept of social marketing primarily extend from?

The concept of social marketing primarily extends from traditional product marketing because it utilizes the same principles and techniques that are applied to promote goods and services, but with a focus on social and behavioral change. Social marketing aims to influence individuals to adopt healthier behaviors or lifestyle choices for the greater good of society, paralleling how traditional marketing seeks to create demand and sell products.

By applying marketing concepts such as audience segmentation, market research, and the marketing mix (product, price, place, promotion), social marketing campaigns target specific behaviors and advocate for changes that can lead to improved public health outcomes. This integration of marketing strategies underscores the effectiveness of crafting messages and campaigns that resonate with the target audience, similar to how conventional products are marketed.

While community engagement, behavioral finance, and health insurance models may play roles in specific initiatives or strategies within social marketing, the foundational principles of the field are deeply rooted in traditional marketing practices, making it the most relevant answer.