In the context of health marketing, what does 'Impact Evaluation' assess?

Impact evaluation in health marketing is primarily focused on assessing the effectiveness of a health intervention. This evaluation measures the extent to which the intervention has achieved its desired outcomes and whether it has made a significant difference in the target population's health behaviors, knowledge, or overall health status. By analyzing the results, stakeholders can determine if the health messaging and strategies utilized in the campaign are successful in producing the intended effects. Effectiveness goes beyond mere reach or implementation, tapping into the actual changes observed as a result of the intervention.

In contrast, while assessing the reach of the campaign or implementation fidelity is important, these aspects do not directly measure the success of the intervention itself; they are more about how widely the campaign was distributed or how faithfully it was executed rather than the actual benefits derived from it. Additionally, the funding status of the program is related to resources rather than the impact of the health intervention, making it less relevant to the assessment of effectiveness.